Canadian entrepreneurs, small business owners and makers working to turn their passion project into a reality can apply for the $40,000 Coors Original Legacy Lift grant to provide financial support in the beginning stages of their development and growth.
This year, to celebrate the Coors legacy inspired by the original recipe from 1873, Coors Original is inviting Canadian entrepreneurs and business owners to establish a story of their own. Through the Legacy Lift grant, Canadians currently on their business journey will have the chance to apply for a chance to attend the Legacy Lift pitch event in Toronto on September 6, where they’ll share their best elevator pitch directly to Coors for a chance to win $40,000 in funding.
Coors Original is looking for businesses that are founded in Canada and have the potential to make a lasting impact on their communities. Along with possessing the shared values of Coors Original, owners should demonstrate a passion for their craft and clear grit, courage, conviction, and willingness to persevere through hardships.
Starting today, eligible Canadian business owners can apply for Coors Original’s Legacy Lift grant by submitting a 150-second video about their business and how they plan to build a lasting legacy at coorsoriginal.ca/legacylift by August 23 at 11:59 p.m. EDT. Five finalists will be selected to travel to Toronto on September 6 to share their elevator pitch with Legacy Mentor, Leslie Malcolm, for a chance to win the Legacy Lift grant, along with a 1:1 virtual mentorship session with David Coors himself.
