Vancouver, BC – March 9, 2023 – Vancouver-based publication, The Populist, is rebranding and widening their landscape and will now be international – covering the biggest and best cities around the world. The 7-year old lifestyle brand that is part of Populist Media Inc, produces and curates content and events from food + drink, arts+ culture, entertainment, lifestyle and travel from the young, insider’s perspective and is now expanding to take their concept to other major cities around the globe. The Populist is known as the go-to resource for people looking for the current and exclusive version of what’s happening in the city.
With so much that happens in a big city, communication to travelers, newcomers and the city dwellers about an event, a popular restaurant, or which hotel to stay at needs to be entertaining, informative and ‘snackable’, which is how The Populist (popular listicles fused together) came to fruition.
“After the pandemic, more people were itching to travel as much as they could and now that a lot of companies have become more flexible with work-from-home and hybrid office policies, people can work from anywhere and are. We want to be able to help inspire and inform them on what’s happening and the best places to go and why.” – Rebecca Traub, CEO of Populist Media Inc.
For Vancouver businesses, The Populist has been a reliable and trusted source to advertise with to connect to their audience, whether producing cinematic or viral videos, cheeky native advertorials or small to large scale events for product launches. They’re excited to expand the brand into a new market with more opportunities and be able to be a connector for more people around the world.
“I have given a lot of tours and shown Houston to many people, but there are few that I remember as well as Rebecca and Blanca. They were earnestly interested in learning about Houston and did an amazing job of showcasing all that we have to offer. Whether it was food, art or entertainment, their desire to experience the true culture of a city and the dedication to storytelling makes working with The Populist a no-brainer.” – Brian Kondrach, Tour de Brewery Houston.
“Working with Populist Media has been a pleasure from day one. In a relatively short period of time, they’ve produced an impressive number of videos, always with a keen attitude and genuine interest in my clients’ offerings. Not only do they have a knack for featuring noteworthy hotspots, but also for bringing lesser-known gems to light.” – Shelley McArthur, Principal of Shelley McArthur Communications Inc.
About The Populist
The Populist publication produces high quality, customized lifestyle content in a fun and edgy voice, that engages today’s digital generation. They create snackable and social content that influence where people spend their money by showcasing the best of local businesses, food + drink, arts + culture, hospitality and fun. They believe that life is an experience and it’s their job to bring the experience to our audience in the most honest format possible. Their multi-channel advertising approach spans a website, social media and live events and their multi-brand approach gets content into a social ecosystem of engagement and distribution.
Website: thisispopulist.com
Instagram: @thisispopulist
CONTACT
Rebecca Traub
rebecca@thisispopulist.com
